AGEN­TUR:
LIQUID
KUN­DE:
FM-NOTA­RE
ZEIT­RAUM:
2018–2022
pro­jeKT­ART:
Cor­po­ra­te Identity
STRA­TE­GIE:
Hoch­wer­tig
GEWER­KE:
Design, Foto­gra­fie, Web

Con­si­de­ring the phy­si­cal, men­tal, and emo­tio­nal needs of peop­le, inte­rior desi­gners use human-cen­te­red approa­ches to address how we live today. Crea­ting novel approa­ches to pro­mo­ting health, safe­ty, and wel­fa­re, con­tem­pora­ry inte­riors are incre­a­singly inspi­red by bio­phi­lia as a holistic approach to pro­mo­ting health, safe­ty, and wel­fa­re, con­tem­pora­ry inte­riors are incre­a­singly inspi­red by bio­phi­lia as a holistic approach to design. By defi­ni­ti­on, inte­rior design encom­pas­ses diver­se aspects of our envi­ron­ment. The disci­pli­ne extends to buil­ding mate­ri­als and finis­hes; case­work, furniture.

Bio­phi­lia is the idea that humans pos­sess an inna­te ten­den­cy to seek con­nec­tions with natu­re. The term trans­la­tes to ‘the love of living things’ in anci­ent Greek (phi­lia = the love of / incli­na­ti­on towards), and was used by Ger­man-born Ame­ri­can psy­cho­ana­lyst Erich Fromm in The Ana­to­my of Human Dest­ruc­ti­ve­ness (1973), which descri­bed bio­phi­lia as “the pas­sio­na­te love of life and of all that is ali­ve.” The term was later used by Ame­ri­can bio­lo­gist Edward O. Wil­son in his work Bio­phi­lia (1984), which pro­po­sed that the ten­den­cy of humans to focus on and to affi­lia­te with natu­re and other life-forvms.